How Chipotle Grew An Online Ordering System and Loyalty Program
In this article, we’ll take a look at how Chipotle has grown its online ordering system and loyalty program. We’ll also explore the company’s marketing strategy and how it has used technology to drive growth.
Sweetgreen Loyalty Program Teardown
Sustainably farmed, aesthetically pleasing, celebrity vouched, with menu-puns for days, let's look into Sweetgreen’s original tier loyalty program’s replacement. With the young adult generation in mind, they aim for a more engaging way to earn.
Andy's Loyalty Program Teardown: The Yum Squad
Founded in 1986 Andy's Frozen Custard is planning to stay, with their fun and simple Yum-Squad loyalty program, they’re sure to expand their sweet legacy!
The Psychological Aspects of Loyalty Programs
Loyalty programs are about changing a routine, integrating the right reinforcer so that when executed properly, can grant the needed associations to secure desired results.
Three Restaurants’ Loyalty Programs and How They Work to Retain Customers
We explore Chick-Fil-A, McDonalds, and Chipotle who have some of the most well-known loyalty programs in the U.S. How do they work, and just how successful are they?
The North Face: Loyalty Program Teardown
The North Face's beloved VIPeaks Program had been recently replaced with a whole new loyalty program called XPLR Pass. Let's explore how this new program works and it's benefits.
Marriott Bonvoy Loyalty Teardown
The Marriott Bonvoy loyalty program is a variety-packed, experience driven loyalty program that caters to levels of different types of vacationers, business travelers, or people with some time on their hands. It’s a deep yet rewarding program that’s been rightfully crowned, and that could and should be used by whoever comes across it
Sephora Teardown: Beauty Insider
Beauty Insider is well-liked by Sephora customers thanks to the effective use of tiers, rewards that are consistent with the brand, and tailored product recommendations.
Panera Bread Teardown: MyPanera
MyPanera is a fabulous example of adapting to circumstance and coming out stronger than before. Panera Bread's Loyalty program is a great example of thinking outside the box, and what might initially seem like a loss, actually can be a greater win than intended.
Starbucks Teardown: Starbucks Rewards
Starbucks' loyalty program, Starbucks Rewards, is a great example of how successful loyalty programs get customers hooked. The program has many benefits: it's easy to use, easy to understand and offers perks that bring real value to people's lives.
The 10 Loyalty Programs Types
Different types of consumers respond differently depending on the incentives and the process of certain loyalty programs. One loyalty program might pique the interest of a specific demographic, while another doesn’t do as well or is disregarded completely, it's important to choose the right one!
8 Benefits of Loyalty Programs for Businesses
You may be wondering why businesses would be interested in offering loyalty programs. After all, there are costs associated with running a program and the business has to give something to get something. It’s natural to ask, well, what's in it for us?
All You Need to Know: Tier-Based Loyalty Programs
We've all encountered labels like "Elite Member" when visiting hotels, airlines, or retail businesses - but what do those tiers actually mean, and why should businesses look to create a tiered loyalty program?
Digital Loyalty Programs: A Very Effective Tool for Customer Retention
The importance of customer retention and driving loyalty in your business.
A collection of resources on generating repeat business and driving growth for your restaurant, retail store, or eCommerce brand.