Terms of Service
Last updated: August 3, 2026
These Terms of Service (“Terms”) govern your access to and use of Upzaar’s website, the Unified Management Portal (“UMP”), and the customer, vendor, and driver applications (together, the “Service”), operated by Buttercloud LLC (“Upzaar,” “we,” “us,” or “our”). By accessing or using the Service, you agree to be bound by these Terms. If you don’t agree, don’t use the Service.
1. What Upzaar Is
Upzaar is a platform that lets an operator (“you,” “Operator,” or “Customer”) launch and run their own hyper-local marketplace — digital goods, physical goods, or services — under their own brand, with white-labeled customer, vendor, and driver applications and the UMP admin dashboard. Upzaar provides the underlying infrastructure. You own your marketplace, your brand, your vendor relationships, and the commission rate you set for your own vendors.
Upzaar is a software and infrastructure provider, not a party to transactions between you, your vendors, your customers, or your drivers. We don’t take title to goods sold, don’t provide the services listed on your marketplace, and aren’t responsible for the quality, safety, or legality of anything transacted through it. That responsibility sits with you and the vendors you onboard.
2. Accounts
You need an account to use the Service. You’re responsible for keeping your account credentials secure and for all activity that happens under your account. Tell us right away if you suspect unauthorized access. You must be legally able to enter into a binding contract to create an account, and the information you give us when signing up needs to be accurate.
3. Plans, Fees & Billing
Current plans, pricing, and the platform commission that applies to your order volume are listed on our Pricing page and may change from time to time — we’ll give you reasonable notice before any change takes effect for your account. Fees are billed monthly or annually depending on the plan you choose, in advance, and are non-refundable except where required by law. If a payment fails, we may suspend your access to the Service until it’s resolved.
The platform commission is separate from — and never touches — whatever commission rate you set for your own vendors in the UMP. You’re responsible for connecting and maintaining your own payment gateway; standard processing rates charged by that gateway are between you and your provider, not part of Upzaar’s fees.
4. Your Responsibilities
You’re responsible for:
- The accuracy of the branding, listings, pricing, and other content you or your vendors put on your marketplace
- Vetting and onboarding your own vendors and drivers
- Complying with the laws that apply to your marketplace — including consumer protection, tax, employment/contractor, and data protection laws in the places you operate
- Keeping your customers’ and vendors’ data secure to the extent you control it
5. Acceptable Use
You won’t use the Service to:
- Sell or list anything illegal, or that infringes someone else’s rights
- Impersonate another business or individual, or misrepresent your affiliation with Upzaar
- Attempt to disrupt, reverse-engineer, or gain unauthorized access to the Service or other operators’ marketplaces
- Use the Service in a way that violates applicable law
We may suspend or terminate accounts that violate this section.
6. Intellectual Property
Upzaar retains all rights to the underlying platform, apps, and UMP software. You retain all rights to your own brand, trademarks, and content. Using the Service doesn’t transfer ownership of our software to you, and using our white-label apps doesn’t give us ownership of your brand.
7. Third-Party Services
The Service integrates with third parties you choose to connect — payment gateways, app stores, and similar services. Your use of those services is governed by their own terms, and we aren’t responsible for their availability, fees, or conduct.
8. Termination
You can stop using the Service and cancel your plan at any time. We may suspend or terminate your access if you materially breach these Terms, including for non-payment or a violation of Section 5, typically after notice and a reasonable opportunity to fix the issue where practical. Sections that by their nature should survive termination — including Sections 6, 9, 10, and 11 — will survive.
9. Disclaimers
The Service is provided “as is” and “as available,” without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We don’t guarantee the Service will be uninterrupted, error-free, or secure at all times.
10. Limitation of Liability
To the maximum extent permitted by law, Upzaar won’t be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenue, data, or goodwill, arising from your use of the Service. Our total liability for any claim arising from these Terms or the Service is limited to the amount you paid us in the twelve months before the claim arose.
11. Indemnification
You’ll defend and indemnify Upzaar against claims arising from your use of the Service, your marketplace’s content, or your violation of these Terms or applicable law.
12. Governing Law
These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles.
13. Changes to These Terms
We may update these Terms from time to time. If a change is material, we’ll let you know before it takes effect. Continuing to use the Service after a change means you accept the updated Terms.
14. Contact
Questions about these Terms? Email us at [email protected].